Planogram Compliance: Why 68% Is Not Good Enough

Industry benchmarks put average planogram compliance at around 68%. For many brands, hitting that number feels like a win. But step back and consider what it really means: in roughly one out of every three stores, your products are not where they’re supposed to be.

The cost of non-compliance compounds. Misplaced products reduce visibility. Wrong facings slow velocity. Out-of-position displays miss the shopper’s eye at the moment of decision. Each store that deviates from the plan represents revenue left on the table.

In this article, we make the case for treating planogram compliance as a revenue metric — not a logistics checkbox — and share the approach we use to help brands close the gap.

Full article coming soon. Subscribe to be notified when it’s published.