5 Signs Your Assortment Strategy Is Costing You Shelf Space

Every category has them: SKUs that were added to fill a gap, match a competitor, or satisfy a retail buyer’s request — and then never reviewed again. Over time, these low-velocity products accumulate, taking up shelf space that could be driving significantly more revenue per linear foot.

The problem isn’t always obvious. Sales may be growing overall, masking the drag from underperformers. But at the store level, the signs are clear: declining velocity on key items, inconsistent facings, and retailers quietly delisting products that aren’t earning their space.

In this article, we outline the five most common warning signs that your assortment strategy needs attention — and what a data-driven rationalization process looks like in practice.

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